Kane Watches

Kane is a brand rooted in authenticity.

Focusing on conversion, but always in balance with beautiful design.

Kane Watches are designed in the heart of Amsterdam and are inspired by the essentialist lifestyle movement in Tokyo, Japan.

Essentialism is centred around the idea of removing unnecessary clutter from one’s life and placing focus on what is truly important. In essence, it’s all about making more out of less.

It was important to design a storefront that was clean, engaging and simple – reflecting this brand ethos. We customized the full design of the website, working with large imagery to showcase the beautiful timepieces and integrating visually stunning video to showcase the Kane brand.

Driven by Kaizen principles of continuous improvement, Kane seeks to inspire you to grow and become the best version of yourself, one day at a time. This vision inspired the Ask Phill team to work alongside the Kane team, improving the website on a bi-weekly basis based on analytics reports.

With a strong focus on conversion, but always in balance with beautiful design, we successfully helped Kane to grow their business globally.

"They push the boundaries of the platform and stay ahead of the game. I love that. You need the little hacks, apps and tricks. " Christopher Rasker Founder Kane
"With a strong focus on conversion, but always in balance with beautiful design, we successfully helped Kane to grow their business globally." Paul Veen Ask Phill

Mobile first, desktop second.

With a large section of traffic arriving from Instagram, mobile optimisation was key.

With the native integration of Instagram with Shopify, Kane Watches was able to monetise their large Instagram following effectively.

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