Osman London

A fresh design for the London fashion house

High-end fashion sold directly to consumers.

An e-commerce experience inspired by the functionality of the pre-fall collection.

Osman London is the eponymous label of Osman Yousefzada which since 2007 has garnered an admiring fanbase for its precise simplicity and elegant functionality. Yousefzada’s award winning designs effortlessly blur the lines between abstract art and everyday practicality, hence our task was to create an e-commerce platform that reflects this philosophy.

Throughout the project we worked to ensure the UX was crisp and precise, whilst not distracting attention away from the quality of the pieces in the collection. The result is a minimalist design, containing only the most essential features for a fast and engaging online experience.

"During this project the guys from Ask Phill assured that all our wishes have been incorporated into the project." Camilla Project Lead

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