The CouCou Club

Diversity is beautiful

Sharing beauty practices from around the globe

A fun and youthful approach for the Dutch start-up.

The CouCou Club is a beauty product start-up fuelled by a belief in diversity and inclusivity. Their mission is to explore and share skincare routines from all four corners of the globe, providing both beauty products and expert knowledge from their team of ambassadors.

They aim to be completely transparent about the content of their products, and in so doing hope to combat the large amounts of false information circling online.

Sparking the interest of a specific target audience is essential to the success of any company, but nowhere is this more important than in the beauty industry. With this in mind, we were tasked with creating an e-commerce platform that was in keeping with The CouCou Club’s aesthetic: something fun and lighthearted yet crystal clear, catering for a younger audience that are switched on about the products they want.

Very good and positive collaboration! They understood the design very well and knew exactly what we wanted. Also, communicating with Ask Phill was very easy through Campfire, phone, email and Whatsapp. We will definitely work with them in the future. Philipine Co founder the coucou club

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