5 minute Shopify tips: Brand assets

There’s no need to set up brand assets separately at each location, saving you time and keeping your sales channels uniform and on brand!

Brand assets set up in the Brand settings page are compatible with Online Store sales channels, Shop sales channels and Shopify Email. 

For any brand asset(s) you have already stored in the Online Store sales channel, you can automatically add them to the brand settings page and distribute them amongst all your other sales channels.

Note: if you have a custom theme, there’s a chance your brand assets won’t be compatible. But don’t worry. You can still have your brand settings page configured to accept brand assets, you’ll just need some assistance from a Shopify developer. 

We can help you with this, if you want to know more just get in touch. 

• Default logo: Your most commonly used logo. It must be in either PNG or JPG format and at least 520 x 520 px dimensions.
• Square logo: Some profile pictures etc. have formatting restrictions and require a square logo. Enter your alternate version to the brand settings page in either PNG or JPG and at least 520 x 520 px dimensions.
• Primary colours: Your brand’s primary colour scheme. You can have two primary colours and one contrasting colour.
• Secondary colours: The supporting colours, usually used for accents and additional detail. You can have two secondary colours and one contrasting colour.
• Cover image: A main image to support your brand on profile pages and apps. You need to use a PNG or JPG file format with at least 1920 x 1080 px dimensions.
• Slogan: A brand statement or tagline that best describes your work, products, services etc. Your slogan can be up to 80 characters.
• Short description: Alongside the slogan, add a mission statement to describe your brand’s core values. Your short description can be up to 150 characters.

• Start at your Shopify admin, click Settings > Brand.
• In the Logos section, add your brand logos:
• Click ‘Add a default logo’, and then upload a logo from your device.
• Click ‘Add a square logo’, and then upload a logo from your device.
• In the Colours section, add and select your brand's primary, secondary, and contrasting colours.
• In the Cover image section, click ‘Add cover image’, and then select an existing image or upload a new one from your device.
• In the Slogan section, enter your brand statement.
• In the Short description section, enter a description of your business.