How it all started
In 2016, Martijn and Paul set off to the Canton Fair in Gangzhou, China. With a cheap boarding pass in hand and entrepreneurial ambitions in their heads.
Started from the bottom
Who is Phill?
Limited English made navigating the city tough. Behind China's firewall, Google couldn't guide them. Luckily, hotel manager Phill came to the rescue. They knew they could Ask Phill. An idea was born.
Return to Amsterdam
Inspired by Phill, the pair knew they could help D2C brands find their way and achieve their goals. Shopify was an emerging platform in Europe, and exactly the right tool for the job.
Building expertise
Fast forward a few years to 2018, we stepped up as Europe's first ecommerce agency to master headless builds on Shopify Plus and to join the ranks as a Shopify Plus partner.
Embrace change
As Shopify has evolved, so have we, reaching Platinum Partner status in 2025 and expanding our expertise to embrace versatile needs. Not only do we excel in headless and Shopify Native builds, but we've also launched a new Shopify consultancy department.
We build the next
Since 2016, our team has expanded from 2 to 60+ digital natives, and we have guided 200+ commerce brands to Shopify. Our ambition is global, and we collaborate with the most inspiring brands on their commerce journey to success.
Culture
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From day one
Since 2016, Ask Phill has held on to core beliefs that shape our culture, keeping us fresh, future-focused, and always propelling the agency forward.
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Digital natives
We work with tech natives—those who know their way around an API, who know their SaaS from their CMS, and who understand the limitations of software, yet are bold enough to push beyond them.
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We're a global team
Our team spans nations and embraces cultures, growing in diversity with every new direction we explore. Celebrating a wide spectrum of ideas and interests isn't just what we do—it's a core value that propels us on our mission to become the world’s leading ecommerce agency.
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We thrive on learning
We're constantly evolving with the industry. Encouraging skill development and innovation, our journey is one of bold experimentation and learning from failure.
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