The partnership your brand actually needs

You want to launch a new CX strategy, but your existing tech stack doesn't fit today’s ambitions. An inflexible CMS crushes your dreams - that new leasing model idea, discount system for loyal customers, landing page you needed yesterday, custom configurator for bundles - whatever the dream, you’re left feeling full of potential but stuck by a stubborn platform. With a tech partner on your side, you don't have to scramble for freelancers, beg your web developer to pull an all-nighter, or try to figure out some clunky solution yourself. The partner already knows the brand inside out. The idea to execution timeline is within the month, and quality is assured from previous collaborations. 

Many of our clients don’t have to imagine this. They’re all real stories.

If our 9+ years of partnership experience has taught us anything, other than we’re the unofficial tech team members of our clients, it’s that change waits for no one. As much as we’d like to constantly be on the receiving end of consumer hype, it simply isn’t possible when the next idea is about to steal your hard earned market share. Yes brands require ideas, innovation, a point of difference but businesses, those rely on proactivity and forecasting. 

Revolving around three core pillars: agility, scalability, and innovation - these principles guide our partnerships and keep growth on track. We help brands stabilise amidst challenges and grow at the right moments.

The pace of change in the ecommerce world is relentless. Algorithm shifts, new technologies, and evolving consumer expectations mean that last quarter's strategy may no longer be relevant. As Paul Barnes highlights in his Marketing Relationships Survey, there is an essential element of "risk resilience" that businesses need to survive and thrive in this post-pandemic world.

North Sails Retainer Wishlist:

Our longterm partner, North Sails is a clear illustrator of agility in ecommerce. The brand’s aptitude for expansion and desire to pioneer is what makes the partnership fruitful - it’s a revolving door of innovation. 

A key result came just before Black Friday sales period. North Sails needed to implement a new discounting system for their partner network, one that automatically applied fixed discounts to specific products without requiring pre-distributed codes. The challenge? They had no prior access to their partners’ email addresses, so the default ‘use North10 at checkout’ just wouldn’t work.

A few conversations later we identified an opportunity. Partners all had one thing in common. Accounts. Within a tight timeline we designed a system that would notify customers within the account context - partners could apply the discount and instantly unlock the new prices across the site. Crucially, this system had to integrate with existing pricing structures, ensuring that public discounts, loyalty programs, and regional pricing strategies weren’t disrupted. The result? A frictionless, automated experience that was live just in time for the holiday rush - without North Sails needing to pause, delay, or compromise their promotional strategy.

Our partnership today

Since our first collaboration with North Sails we have grown with the brand, launching their Apparel store on Shopify and this year expanding our partnership to North Actionsports Group.

Scalability is where many businesses stumble. As brands expand, they often face bottlenecks, teams become overwhelmed, development cycles stretch, and growth initiatives slow. In the absence of a reliable partner, many companies are left scrambling for support when they need it most. 

Tony's Chocolonely Retainer Wishlist:

As Tony’s Chocolonely began to span B2C, B2B, and Business to Resellers (B2R) channels across the globe, so did their need for ecommerce. Through ongoing partnership we can scale systems and ideas to cater Tony’s fresh tech needs. 

Ladder pricing for multiple segments: Ask Phill’s custom ladder pricing feature enables Tony’s Chocolonely to offer the same product at different price tiers across customer segments. Managed within the Chocoportal - a custom backend application built by Ask Phill - this functionality allows Tony’s Chocolonely to apply volume discounts and flexible pricing for each segment, providing B2B clients with competitive, tailored pricing based on customer type and order size.

Multi-market Klaviyo setup: We implemented Klaviyo across key markets, enabling Tony’s Chocolonely to send targeted, mission-driven messaging tailored to local audiences. This setup supports multi-country and multi-language outreach, ensuring communications resonate with regional needs and preferences.

Wrapper creator integration: Collaborating with Bitfactory, we seamlessly integrated the Wrapper Creator, a fan-favorite feature for personalization. Now, high-volume custom orders for corporate gifting flow smoothly, allowing chocofans and companies alike to create unique, branded chocolate wrappers tailored to their own messages and occasions.

Commerce moves at an unforgiving pace. While Shopify continues to enhance its features and capability, inward innovation is what sets brands apart in the inbetween. Businesses that fail to push boundaries risk falling into complacency, while those that keep evolving create richer, more dynamic customer experiences.

Pink Gellac's Retainer Wishlist:

A brand that treats innovation as a continuous process rather than case by case projects. Through their retainer partnership, Pink Gellac had room to strategically introduce features while growing and designing more conversion magnets through an out of the box customer experience. 

A custom configurator for starter sets: customers can build their ideal starter kit. They can choose lamp colors, select add-ons like a peel base, and pick their favorite gel polish shades. Designed for flexibility, this feature is built to support future product expansions, including gel stickers and press-on nails.

My colour collection feature: a highly personalised alternative to the traditional wishlist, this feature enables customers to track, manage, and export their nail polish collection. Whether they’re building their perfect set or ensuring they don’t repurchase the same shades, the ability to save and download a PDF of their selected colours adds convenience and strengthens customer loyalty.

Seamless omnichannel loyalty program integration: Pink Gellac’s loyalty program is embedded across their online store and retail ecosystem, ensuring a unified experience. With strategic placement on account pages and key website sections, it encourages customers to engage with the program, fostering long-term retention.