Successful stores

10 successful Shopify stores that you can learn from

10 successful Shopify stores that you can learn from

Seb Harris

7 minute read18 Apr 2023

Shopify is the all-round ecommerce platform for D2C businesses. From the start-ups to the behemoths, the Shopify platform offers a secure, maintenance-free software that scales seamlessly with your brand. 

With so many inspirational brands using the platform worldwide, it can be difficult to know where to begin when looking for good examples to follow. Thankfully, we’ve come up with some of our favourites. Including stores we’ve worked on ourselves, plus stores from outside our network, here are 10 successful Shopify stores that you can learn from.

Denham 10 Shopify Successful stores Denham 10 Shopify Successful stores

Denham: Salesforce to Shopify migration

Denham were the first Dutch enterprise level fashion brand to migrate from Salesforce to Shopify. With a three-fold increase in site speed, they’re seeing a massive improvement on conversion since the switch, paving the way for other labels in a similar position to make the same migration.

Amsterdam fashion label Filling Pieces have operated a Shopify store for some time now.

The conversation around Shopify is shifting. For years Shopify was seen as the best destination for small brands to begin their journey and seamlessly scale into something huge. However, there wasn’t much talk of large brands migrating to Shopify to accelerate their growth.

Until now. 

With the updates introduced at Shopify Winter Editions ‘23 - especially the introduction of Commerce Components - Shopify have the world’s largest D2C ecommerce brands firmly in their sights. They’re making the platform more flexible and manoeuvrable, subsequently making it easier for the largest brands to run their stores on Shopify.

Denham are a large D2C ecommerce brand that were previously using Salesforce before migrating to Shopify Plus. Again, it was previously assumed that Salesforce was the best choice for enterprise-level D2C ecommerce. But that narrative is changing. 

Why did Denham move? Their previous store was proving unmanageable and they wanted the freedom and flexibility to edit and build their store as they wish, without relying on assistance from developers for every small change.

They also needed a platform with in-built maintenance. The time and money required for continuous maintenance updates quickly stack up, but this is something Shopify merchants never have to worry about. The automatic maintenance system gives Shopify a massive advantage over its competitors.

Migrating to Shopify Plus has given Denham more freedom and, most importantly, more time. Time that can be invested in pushing the brand forward, rather than spent keeping the ecommerce store afloat.

Filling pieces Shopify Successful Stores Filling pieces Shopify Successful Stores

Filling Pieces: The power of Shopify 2.0

Amsterdam fashion label Filling Pieces have operated a Shopify store for some time now. However, since migrating to Shopify 2.0 they’ve seen a boom in their ecommerce performance.

They originally set out to migrate to a headless Shopify Plus solution, however Shopify 2.0 dropped right at the same time the project was due to begin. Considering the requirements they were looking for, they decided to stick with a native setup because the Shopify 2.0 updates could give them everything they needed.

Upgrading to Shopify 2.0 unlocked key updates for their store:

  • Shopify Markets provided possibilities for global selling across multiple countries, from a single store back-end without going headless. This is a real game changer for mid-to-large level D2C ecommerce businesses that want to sell in numerous countries. Previously an expensive headless project was the only way to achieve the required store flexibility, but now it’s possible natively on Shopify 2.0.
  • Checkout customisation that builds a holistic brand experience from store entrance to exit.
  • Reduced reliance on Shopify Apps. The search, filter and wishlist functions can be built directly on Shopify 2.0, resulting in fewer apps, less weight and therefore an improved site performance. Filling Pieces saw a 180% performance increase after upgrading to Shopify 2.0.
juicywebsite juicywebsite

Juicy Couture: Gorgias integration

First making waves in the early 00s with Madonna, Britney, J-Lo & Paris Hilton famously wearing their velour tracksuits, Juicy Couture are back in the spotlight. The Gen-Z love affair with all things noughties has swept the iconic brand back onto a wave of popularity and there’s no sign of it slowing down.

The brand are capitalising on the surge with an ecommerce tech stack that includes a Gorgias integration. Gorgias is one of the best customer service tools in the business, with its unique system of centralising support tickets in one place. No matter whether a customer gets in touch via email, whatsapp, telephone, Twitter - whichever channel you have available, their communication will be available in a central admin alongside all their key data.

The tool has a proven record of turning customer support into store conversions, giving visitors a personalised shopping experience that builds brand trust and loyalty. Juicy Couture have one of the most successful ecommerce stores in the world right now, and their Gorgias integration is helping them build stronger relationships that keep customers coming back again and again.

Misticwebsite Misticwebsite

North Actionsports Group: Multi-store setup

North Actionsports Group operates numerous brands under the same roof. North Kiteboarding, North Windsurfing and Mystic all fall under the NAG umbrella, and the company runs them all from a single Shopify backend.

The multi-brand setup is a great example of Shopify’s inherent flexibility. With a little technical know-how, it’s possible to build multiple, separate frontends that all funnel back towards a share backend platform.

The Mystic store is a totally separate entity from the North Windusring store. Product updates on one have no effect on the other, and each can run their own promotional discounts and flash sales entirely on their own. The sales from each, however, are tracked and stored in the same Shopify Admin, keeping the whole business in one place for the NAG team.

patta_Tommycollab patta_Tommycollab

Patta x Tommy: Hydrogen & Oxygen

When Patta and Tommy Hilfiger get together for a collaboration, it’s like the whole world takes notice. The capsules don’t come around too often, but when they do they’re always special.

With that in mind, their latest drop was orchestrated from a store built with Shopify Hydrogen. The first Shopify Hydrogen store in EMEA, in fact. 

Shopify Hydrogen is the platform’s new react-based Framework that’s bringing headless capabilities right into the core of the Shopify model. With Hydrogen it’s possible to build a headless store without using external frameworks and hosting platforms.

For the Patta and Tommy collaboration this brought a number of very key advantages.

The most important is that it speeds up the development process massively. The Patta x Tommy project had an extremely short deadline and a ‘traditional’ headless approach would have been impossible.

However, Shopify Hydrogen provides all of the required ecommerce functionality right out of the box. These functions must otherwise be built from scratch, and this always takes a lot of time. With the Shopify Hydrogen ‘plug-and-play’ approach to building headless ecommerce stores, builds can happen much faster.

Glossier Shopify Successful Stores Glossier Shopify Successful Stores

SKIMS & Glossier: Elevar integration

Elevar is the industry-leading tracking and analytics tool, purpose built for D2C brands to make the most of their customer data. We recommend it for nearly every client, and with the best of the best using it in their tech stack, it’s easy to see why.

With Elevar in place, you’ll never miss a conversion. 100% of your customer activity is tracked and delivered directly to your marketing channels. And that’s even despite Apple’s iOS14 update.

The industry’s entire understanding of data tracking shifted dramatically when iOS14 came in, and in many cases it left a gaping hole in brands' spreadsheets. Elevar combats this with server-side tracking that circumnavigates Apple’s blanket ban.

Giving real time visibility into tracking performance, it’s the elite data tracking tool and a perfect integration for Shopify. SKIMS & Glossier are D2C superpowers that need little introduction, and aspiring ecommerce brands should take note of their tech stack. There’s no secrets in there. They’re using the same tools, apps and plug-ins that you can use, and making the most of each and every one of them.

MR Marvis Shopify Successful Stores MR Marvis Shopify Successful Stores

MR MARVIS: Global selling with headless ecommerce

MR MARVIS is a menswear brand recognised in multiple countries. Selling in 7 languages and numerous currencies, they need a store with the flexibility to serve different customers and different expectations.

They’ve taken full advantage of a headless tech stack on Shopify Plus to build a global digital flagship store that’s not only flexible, but high performance and primed for conversion. Built with the CMS Sanity, they have a custom backend structure that’s tied to a unified frontend for easy content adjustment that keeps the store feeling fresh. They can display different content per country and manage all of their frontend customisation without relying on developer assistance

Veloretti 10 Shopify Successful Stores Veloretti 10 Shopify Successful Stores

Veloretti: Custom bike builder

Another headless Shopify Plus solution, Veloretti’s has provided a key function that would have otherwise been impossible.

Their custom bike-builder is a customer- favourite feature that gives customers the power to design their own Veloretti bike. The feature assembles hundreds of different product variations, with smooth frontend animation to visualise the entire process.

Shopify is inherently limited on product variations, however workarounds are possible via headless architecture. Veloretti make full use of this with a digital flagship store that gives their customers an exceptional online experience.

Nike x Corteiz Shopify Successful Stores Nike x Corteiz Shopify Successful Stores

Nike x Corteiz: High volume drops

Shopify caters to all types of business model - from D2C to B2B, it’s possible to make the platform work for you no matter what type of business you run.

Nike and Corteiz collaborated on one of streetwear’s most anticipated high-volume drops, and they successfully navigated the treacherous terrain with a Shopify store and Shopify’s in-house systems.

Shopify’s bot protection is the central pillar to a successful drop like theirs, preventing automated fake buyers from scooping up the trainers and reselling them on 3rd party websites at inflated prices.

Alongside this, the brands also made use of Shopify Flow, Shopify Scripts & Shopify Emails to seamlessly run their particular sales flows. They orchestrated early access for friends & family, and for loyal customers, and they made use of Shopify’s in-built analytics reports to watch the wave of customers arrive in store at the time of the drop.

Steve Madden 10 Shopify Successful Stores Steve Madden 10 Shopify Successful Stores

Steve Madden: Yotpo Loyalty & Referrals

Infamously taken public by Wall Street’s most notorious wolf, Steve Madden is the most successful footwear brand in the U.S.A. Since expanding the business beyond shoes to a more general fashion label, it’s become a 21st century icon and is without doubt one of the biggest names using Shopify worldwide.

And the Steve Madden ecommerce team are at the top of their game with a Yotpo integration. Specifically, they’re using Yotpo Loyalty & Referrals and Yotpo Reviews. The all-in-one ecommerce marketing platform, Yotpo helps businesses convert one-time shoppers into lifetime followers and repeat sales.

Covering everything from SMS marketing to customer reviews, loyalty & referral options and subscription-based services, Yotpo has everything you need for successful ecommerce marketing, all under one roof.

We advise all of our clients to use Yotpo for at least one of its services, and with world-beating names like Steve Madden also using the tool, what more convincing do you need?

Want to know more?

For more updates on Shopify trends and insights, subscribe to our regular newsletter below. All the industry’s hottest news and juiciest gossip delivered direct to your inbox every month. What are you waiting for?

Do you want to
stay updated?


Stay ahead

Subscribe to our newsletter for a roundup of the latest in ecommerce, straight to your inbox.