Where street meets high fashion.
We built Filling Pieces a brand new Shopify store from the ground up.
Filling Pieces
Where street meets high fashion.
Filling Pieces aren’t like other brands. Amsterdam-born with Surinamese roots. Bridging the gap between streetwear and high fashion. Opening doors that were previously guarded. They’re basking in the rays of a spotlight they worked hard to earn. In a joint project with Numbered we built them a store unlike any other.
-
1
Native Shopify store
-
180%
Performance increase
-
4
Languages
"Fashion used to be a very closed environment where not everyone could make it."
Shopify 2.0.
The Filling Pieces store is testament to how far advanced the Shopify platform now is.
Enjoying the results.
A 180% increase in performance
Related cases
Filling Pieces
Bridging the gap.
Where street meets high fashion.
Filling Pieces aren’t like other brands. Amsterdam-born with Surinamese roots. Bridging the gap between streetwear and high fashion. Opening doors that were previously guarded. They’re basking in the rays of a spotlight they worked hard to earn. In a joint project with Numbered we built them a store unlike any other.
The brand came to us with a Shopify store in place but with a feeling that they weren't getting the most out of it. Performance wasn't where it should be and their customers weren't getting a digital experience that truly matched their branding.
With ambitions to grow their brand internationally, the team decided on a full design and development overhaul . Collaborating with Numbered Studio, we built Filling Pieces a brand new Shopify store from the ground up, speciallt customised to meet their goals.
Shopify 2.0.
The Filling Pieces store was originally planned as a headless setup but after our initial rounds of discussion Shopify send shockwaves through the industry with Shopify 2.0 and Shopify Markets. The new launch changed the landscape for brands like Filling Pieces and opened up the possibility of staying native to the Shopify platfom whilst still achieving their global ambitions.
We built a custom store in Shopify 2.0 based on the Ask Phill starter theme. Multilingual, with multiple currencies and full scalability, the new Filling Pieces store is the perfect tool for international growth.
With the new functionality afforded by Shopify 2.0, we limited the use of apps and external integrations by building search, filter and wishlist features directly on Shopify. None of this was previously possible natively on the platform and would instead require outside assistance from apps and plug-ins. By removing these 3rd party technologies we keep site peformance high whilst filling the website full of features that give the highest possible user experience.
The Filling Pieces store is testament to how far advanced the Shopify platform now is.
Enjoying the results.
Filling Pieces now have a digital store to match their brand. With a 180% increase in performance, their customers are treated to a slick UX that encourages them to spend and return time and again.
To support the launch, our data & growth team carried out a number of A/B tests on product pages during Filling Pieces' busiest sales. With the collected data, we identified exactly where and how to improve product pages for Filling Pieces customers, and we continue to implement updates in a continuous loop of optimisation.