A tech stack for modern ecommerce.
A setup that gives Veloretti the flexibility to manage content and commerce independently.
Veloretti
Built for launch. Rebuilt for the long ride.
Built for the way you move. Veloretti designs bikes for every style and pace of city living, earning its place as one of Amsterdam’s premier bike brands.
So when they set out to launch a more accessible sibling to their flagship e-bike Ace, they needed a more customisable user experience on a platform robust enough to scale with them. What started as a set of targeted development tasks quickly evolved into something far bigger: a complete rethink of their Shopify setup, reimagined and rebuilt to elevate both experience and performance.
-
+64%
Average Order Value
-
+15%
Conversion Rate
-
Scalable Shopify foundation
"Adapting the existing setup would have meant major frontend work, so instead of patching things together, we rebuilt..."
The multi-step configurator at the heart of the PDP.
We reimagined the PDP as a journey of seamless comparison and customisation.
A more visual way to navigate.
Reduce friction and make product discovery more intuitive.
Results already
The platform rebuild gave Veloretti:
- A fully modular content system, cutting dev reliance and improving speed to launch
- A more engaging, high-converting PDP experience, built entirely custom
- A scalable Shopify foundation ready for future product drops, campaigns, and international growth
Looking at Shopify analytics between the launch (June 25th) and now, average order value increased by 64%, and conversion rate rose by 15%.
And while the project was designed to support the launch of a more affordable alternative to the Ace, Veloretti saw sales rise for their premium model too - proving that better UX drives stronger performance across the board.
Want results like this for your brand?
Let’s talk.
