Shopify powers festival webshops.
ID&T, a leader in the electronic music festival scene, upgraded to Shopify with a unified codebase for five distinct brands.
ID&T, a powerhouse in the electronic music festival scene, orchestrates over 90 events worldwide. They came to us with an exciting challenge: create five distinct ecommerce webshops for their brands—Masters of Hardcore, Awakenings, Thunderdome, Q-dance, and Noize Vizion—on a single codebase to decrease the total cost of ownership for the group. These brands boast an exceptionally loyal fanbase, with a conversion rate averaging 5%—an impressive figure for a fashion brand. We needed to meet the high expectations of these dedicated fans, who have a deep connection to the brands.
5
Frontends
5
Backends
1
Shared codebase
5
Frontends
5
Backends
1
Shared codebase
We devised a custom technical solution for ID&T by developing a single codebase for all five stores. This approach enabled efficient updates and scalability while maintaining each store’s unique identity. Our innovative architecture significantly reduces costs and complexity.
Key features of our solution:
Unified technical architecture:
Tailored design system:
System and content integration:
Shopify powers festival webshops.
ID&T, a leader in the electronic music festival scene, upgraded to Shopify with a unified codebase for five distinct brands.
Customization at scale.
The innovative single codebase allows ID&T’s brands to maintain unique identities while benefiting from efficient updates and shared features.
Enhancing fan experience.
The ‘pick up at event’ feature with special perks for members, boosted engagement and customer satisfaction.
ID&T
Multi-brand beats.
ID&T, a powerhouse in the electronic music festival scene, orchestrates over 90 events worldwide. They came to us with an exciting challenge: create five distinct ecommerce webshops for their brands—Masters of Hardcore, Awakenings, Thunderdome, Q-dance, and Noize Vizion—on a single codebase to decrease the total cost of ownership for the group. These brands boast an exceptionally loyal fanbase, with a conversion rate averaging 5%—an impressive figure for a fashion brand. We needed to meet the high expectations of these dedicated fans, who have a deep connection to the brands.
Their mission? Amplify their omni-channel experience with stores that immerse customers in the festival vibe while shopping, featuring vibrant videos, colors, and merchandise related to their favorite DJs. We achieved this by migrating ID&T to Shopify, developing a shared codebase that supports unique frontends and backends for each store, enhancing scalability and reducing costs while preserving each brand’s identity.
Managing multiple stores with separate codebases was a logistical nightmare for ID&T. It was costly, complex, and inefficient. They needed a more streamlined, cost-effective solution to simplify operations and reduce expenses while ensuring each brand retained its unique identity. Their previous setup lacked flexibility, hindering their ability to represent their dynamic brands effectively and seamlessly integrate new features. They needed a smart, scalable ecommerce platform that would simplify operations without sacrificing individuality.
Key challenges faced:
We devised a custom technical solution for ID&T by developing a single codebase for all five stores. This approach enabled efficient updates and scalability while maintaining each store’s unique identity. Our innovative architecture significantly reduces costs and complexity.
Key features of our solution:
Unified technical architecture:
The unified codebase simplifies store management, allowing ID&T to launch new stores for additional brands effortlessly. This setup offers significant value at a lower cost than managing separate codebases, enhancing operational efficiency.
Key project highlights:
By transitioning to Shopify, ID&T gained the flexibility they required. Our unified technical architecture facilitates efficient updates and scalability, leading to significant cost savings. This approach enables them to maintain their distinctive, creative brands without the high costs associated with managing separate codebases. Moreover, this setup makes it very cost-effective to open additional shops for new ID&T brands in the future. Whether you’re managing multiple brands or extensive product lines, we provide the scalable ecommerce platform you need to streamline operations and elevate your customer experience. Contact us today to see how we can help you achieve your goals.