Perfecting the fit.
SNT needed to refine their Shopify Plus store to grow into new markets without compromising its strengths.
Shaping New Tomorrow is not your typical menswear brand. Founded in 2015 by three childhood friends, the brand set out with a bold mission: to redefine the way we think about traditional menswear. Their concept is simple yet revolutionary—combine unparalleled comfort with timeless style, ensuring that every man is dressed for whatever the day may bring, whether tackling new challenges or relaxing at home. With Danish design at its core and handcrafted quality from Portugal, Shaping New Tomorrow has quickly become a go-to for men seeking clothing that feels as good as it looks.
18%
Increase in repeat customer engagement
1
New market entered
29%
Rise in sales from frequent customers
18%
Increase in repeat customer engagement
1
New market entered
29%
Rise in sales from frequent customers
"Shaping New Tomorrow aimed to enhance the user experience, boost conversion rates, and tell their story more effectively in key markets."
Perfecting the fit.
SNT needed to refine their Shopify Plus store to grow into new markets without compromising its strengths.
Strategic redesign for success.
We enhanced navigation and cross-selling for a smoother shopping experience.
Streamlined content management.
Shaping New Tomorrow highlighted the ease of managing content, thanks to our user-friendly design that made daily operations smoother and more effective.
Shaping New Tomorrow
New markets, New standards.
Shaping New Tomorrow is not your typical menswear brand. Founded in 2015 by three childhood friends, the brand set out with a bold mission: to redefine the way we think about traditional menswear. Their concept is simple yet revolutionary—combine unparalleled comfort with timeless style, ensuring that every man is dressed for whatever the day may bring, whether tackling new challenges or relaxing at home. With Danish design at its core and handcrafted quality from Portugal, Shaping New Tomorrow has quickly become a go-to for men seeking clothing that feels as good as it looks.
Despite its success, Shaping New Tomorrow saw the need to elevate its ecommerce platform to match its expanding brand and global ambitions, particularly as they entered a new market—the United States. They aimed to enhance the user experience, boost conversion rates, and tell their story more effectively across all key markets—all within an already complex setup. Our challenge was to seamlessly integrate these improvements through a strategic, phased redesign that refined key aspects of their site, from navigation to cross-selling components, setting a new standard for ecommerce in menswear.
Shaping New Tomorrow had already established a strong online presence with their Shopify Plus store. However, they knew that to continue growing and expanding into new markets, they needed to refine their digital experience. The challenge was clear: how to enhance an already successful platform without disrupting its existing strengths. They required a partner who could navigate the complexities of their current setup, integrate new features seamlessly, and elevate their UX to resonate with both existing and new customers.
At Ask Phill, we knew that transforming Shaping New Tomorrow’s ecommerce platform required a thoughtful approach. We didn’t just aim to make superficial changes; we focused on meaningful enhancements that would deliver real value.
The collaboration between Shaping New Tomorrow and Ask Phill led to significant outcomes:
Our work with Shaping New Tomorrow was about creating an ecommerce experience that resonates deeply with customers. By focusing on the critical details, we transformed their platform into a digital space that not only meets today’s demands but is also ready for tomorrow’s challenges. This project set the stage for future growth, ensuring that Shaping New Tomorrow leads the way in the menswear industry.
In a fast-paced market, staying ahead requires innovative design and flawless execution. If you’re looking to elevate your ecommerce platform and carve out a path to sustained success, let’s connect.