Streetwear powerhouse.
We built a store for their latest Nike Air Max 1 collaboration: The Wave.
Patta x Nike
Riding the wave.
We continued our collaboration with streetwear powerhouse Patta, building a store for their latest Nike Air Max 1 collaboration: The Wave. The Wave represents Patta’s undulating yet enduring cultural significance. A black-owned, independent business making waves for over 17 years in Amsterdam and far, far beyond.
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4
Drops
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100K+
In the queue
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90+
Site speed
"We started from our own template which is very similar to Dawn - only with way less code and a better developer experience."
Shopify Store 2.0.
We needed a store that was both durable and high-performance to handle heavy traffic from the start.
Love for all.
We implemented a bot protection system with Shopify Plus.
Related cases
Patta x Nike
Riding the wave.
Streetwear powerhouse.
We continued our collaboration with streetwear powerhouse Patta, building a store for their latest Nike Air Max 1 collaboration: The Wave. The Wave represents Patta’s undulating yet enduring cultural significance. A black-owned, independent business making waves for over 17 years in Amsterdam and far, far beyond.
Shopify Store 2.0
This was project was a bit of a race against time. Patta needed a brand new store to house their exclusive Nike collab, and the launch date for the first drop was fast approaching.
We knew from the beginning the store would have to withstand a lot of traffic, so it needed to be both durable and high performance.
Shopify 2.0 had launched a few months before we took this project on and we'd been working on our brand new 2.0 starter. We decided this was the project to debut our new system because we could build a store in next to no time that was super lightweight, with minimal code, and therefore able to withstand huge waves of customers.
So this project was straight Shopify, straight out of the box. Shopify 2.0 brings impeccable UX and record-breaking sitespeeds. It’s an exciting time to work with the platform and with Hydrogen and Oxygen on the way we’re looking forward to pushing the platform to new possibilities in 2022.
Love for all.
We collaborated with Shopify Plus to work on a bot protection system for every drop. With exclusives like these there will always be fake buyers trying to steal them away from real sneakers heads standing in line. We were able to prevent this happening and kept Patta's drops running as smoothly as possible.
The project was one of the most successful we've been involved in. Every drop sold out in a matter of minutes and people around the globe have been spotted wearing the wave.
But even amongst all the success, Patta remain rooted in community. Throughout The Wave they’ve championed nine grassroots organisations that reflect their values and culture. Favela Street. The Black Archives. Verdedig Noord. Coloured Goodies. OSCAM. Meo’s Colosseum. Nederland Wordt Beter. Black Pride NL. Outsiderland. Patta got love for all.