New drive for ecommerce.

Not only the world's most recognisable photography brand, Polaroid might be one of the most iconic brands of all time. Instagram without a doubt took inspiration from it in the early days and it's not a stretch to say the social platform would probably look a lot different today without Polaroid's early influence.

After some well documented business troubles, the photography brand bounced back from the brink with a new drive for e-commerce. Resurfacing right at the peak of the first Covid wave was maybe a blessing and a curse. The entire world had turned online, bringing a huge surge in traffic. Polaroid needed the best of the best if they were to keep up with demand and provide their customers with the aesthetic online experience we'd all expect from the famous brand.

Working in two week sprints to keep pace with surging online demand, we built a site worthy of the Polaroid branding and helped an global favourite come back with a bang.

Headless Shopify Plus migration.

2020 saw record-breaking results for Polaroid, especially with the launch of the Polaroid Now Camera and the collaboration with Star Wars franchise, The Mandalorian. After seeing the full possibilities e-commerce has to offer, the brand were ready to take the next step with a headless Shopify Plus migration.

We've moved the Polaroid store to our custom headless Shopify Plus setup for improved flexibility and to further open the possibilities for global scaling. Accommodating itself to the EU, USA and Canadian markets, the Polaroid store now has the capabilities to adapt to customer needs all around the world.

With Sanity taking care of the CMS, the brand updates and edits its store content with ease, keeping the store feeling fresh and relevant throughout the year. And with React powering the store, performance levels are kept at the highest level no matter how many images and videos are added.

Polaroid Music.

2022 saw the photography brand branch into music with 4 brand new speakers, 3 radio channels and 1 accompanying streaming app. We continued our collaboration to build a large promotional campaign, landing page and additional pages to the headless site.

The launch is a big new step for Polaroid and is a testament to how far they've come in the 2 years since their rebirth and the beginning of our collaboration. We're very proud to see how well the brand is performing, and happy to be a part of bringing this vibrant and exciting brand back into people's lives right around the world.