Wildride

It’s a Wildride

Wildride is a brand that’s taking the toddler carrier market by storm. With stylish, high-quality carriers and a social media strategy that’s captured millions of views, Wildride has seen explosive growth over the last three years. But with this success came the need for a faster, more flexible ecommerce platform. To keep pace with viral traffic and optimize the shopping experience, Wildride partnered with Ask Phill to streamline their Shopify Plus setup, swapping out complex legacy code and third-party apps for native Shopify solutions, alongside a fresh Klaviyo setup to turn followers into loyal customers. 

The challenge of scaling with speed and stability

Wildride’s old Shopify setup was burdened with legacy code and a host of third-party apps that slowed down the site and made it tough to scale. They needed an ecommerce foundation that could keep up with their growth and support both new and returning customers. Although their social media channels were driving impressive traffic, they weren’t effectively converting this into loyal customers or fully leveraging email marketing to capture and nurture this momentum

Goals of our collaboration:

• Build a faster, smoother shopping experience.
• Boost conversion rates and decrease cart abandonment.
• Implement email marketing to maximize the value of social media-driven traffic.
• Keep it simple and scalable, avoiding unnecessary apps and integrations.

Accelerating Wildride's growth with Shopify Plus and Kalviyo

Shopify migration: Built for performance

To handle Wildride’s rapid growth, we implemented a Shopify Plus migration centered on optimizing site performance, scalability, and user experience. After assessing their existing setup—burdened by legacy code and slow-loading third-party apps—we chose the Reformation theme as the foundation for its clean design, reliability, and high-speed performance. This theme is specifically tailored for brands needing a visually appealing yet fast-loading site, making it ideal for Wildride’s viral social media-driven traffic.

We moved away from third-party dependencies, opting instead for Shopify-native solutions, ensuring Wildride’s ecommerce experience could be faster, more stable, and easier to maintain. Our goal was to give them a streamlined, future-proof platform that not only looked great but was built to handle high volumes of traffic.

Highlights of the migration:

• Shopify native features: We replaced resource-heavy third-party apps with Shopify-native options, such as “complementary products” for upselling, cutting load times and boosting overall performance.

• Quick add & sticky cart:  To improve the shopping journey, we implemented Shopify’s quick add feature, allowing customers to add products to their cart directly from the collection page without leaving it, making the experience quicker and more convenient. Additionally, we introduced a sticky cart—a small cart icon that remains accessible as customers browse, making it easy for them to check out whenever they’re ready.

• Enhanced product pages: Key product details are now organized into collapsible tabs, providing quick access to shipping info, FAQs, and unique selling points (USPs) that build customer confidence. We also added dynamic image sections connected to metafields, so each product page shows images tailored to the specific product—like photos of customers using the black carrier for that product page—offering a more personalized, engaging experience.

• Influencer showcase page: To leverage Wildride’s social reach, we created a dedicated influencer page featuring key personalities, including Hilary Duff (26.9 million followers), all connected through metaobjects with product links.

Klaviyo email marketing: Turning traffic into a thriving community

 With social media consistently drawing in new visitors, Wildride’s next focus was on deepening customer loyalty and fostering lasting engagement. Our Klaviyo consultancy team stepped in to design an email marketing strategy that transformed high-traffic moments into a loyal Wildride community. By capturing attention at every site visit and social click, we helped convert casual browsers into dedicated customers.

Key email marketing initiatives:

• 10% Welcome discount pop-up: Positioned to capture Wildride’s high traffic, this pop-up offered a simple discount that yielded big results, converting visitors into newsletter subscribers at a remarkable rate.
  
  
• Automated Welcome flow: We crafted an engaging welcome sequence to introduce Wildride’s story, showcase best-selling products, and share exclusive offers—nurturing subscribers from interest to action.

Klaviyo-driven results:

• 26,000 new subscribers: In just a couple of weeks, the welcome discount pop-up captured 26,000 new email sign-ups, a major growth in Wildride’s community.
  
  
• 273% increase in total revenue: Within the first few weeks after launching the lead generation and welcome flow, Wildride saw a 273% jump in revenue—showcasing the power of a targeted, high-impact email strategy.
  
  
• Exceptional engagement: The welcome series’ first email achieved a 71.5% open rate and a click-through rate well above industry standards, showcasing Wildride’s strong resonance with its audience.

Wildride’s success by the numbers

Since joining forces with Ask Phill, Wildride’s growth trajectory has reached impressive new heights. Thanks to a finely tuned Shopify Plus setup and Wildride’s powerful influencer marketing, traffic surged by 1,200%, with the new platform effortlessly handling viral spikes. Our streamlined user experience—featuring optimized product pages and a smoother checkout—drove a 307% lift in sales, keeping customers engaged and slashing cart dropouts. And with Klaviyo email marketing now in play, email has become a top revenue driver, with the welcome flow alone contributing to a significant increase in revenue within four months. With a stable, scalable platform that’s built for growth, Wildride is ready to keep climbing, free from the drag of maintenance and performance issues.

• 1.2K increase in traffic – The new Shopify Plus platform handles viral surges effortlessly.
  
  
• 307% boost in sales – Optimized PDPs and streamlined UX reduce cart dropouts and increase conversions.
  
  
• Scalable and manageable setup – Simplified, Shopify-native solutions free up Wildride’s team to focus on growth.
  
  
• Enhanced customer experience – Quick add, sticky cart, and clean product pages improve shopping ease and satisfaction.

Are you also looking to simplify your tech setup? Discover the benefits of no-code solutions for seamless scaling in our dedicated article. And if you’re ready for tailored advice that aligns with your brand’s goals, reach out to Ask Phill. Let’s create a high-performance platform that grows with you.